PR Company 3 Monkeys Communications in conjunction with the
OFT wanted to raise awareness of the issue and help consumers
differentiate between legitimate and fake ticket websites. 
Their objectives were to:
- Work with local authority Trading Standards Services across the country to drive grass-roots awareness.
They called their campaign “Just Tick It”. They created a simple, short checklist of points for consumers to “tick off” when buying tickets online.
Based on consumer research they did they found that 1 in 5 people knew someone who had bought tickets from scam websites. 1 in 12 had been scammed themselves losing on average £80 each.
Therefore the digital agency created a fake ticket website, linked to a
page with tips on how to work out if a ticket website is genuine or not.My question is 'how safe do we feel when purchasing tickets online? Is the apparent convenience and ease with which it takes a risk worth taking'?
Think that the blog was nice and simple. Quite an insight into what the online ticketing market is coming to. I personally don't buy many tickets online but I've never really given the safety of my purchases much thought. On the one hand, the fact that all I have to do is click a few buttons and 'poof' I've got my ticket in the mail a few days later is not really surreal, but so simple you don't put much thought into it. On the other hand the convenience it brings also causes people to lower their guard with respects to online marketing frauds.
ReplyDeleteI personally never buy tickets online, I dont buy anything online to be honest. Only from the web pages Im sure are save (NationalExpress etc..)It is not worth a risk for me, because Im too paranoid about someone taking all money i have from my card...Then my parents will be very unhappy...
ReplyDeleteGood luck with your report!
I buy tickets a lot online and nothing bad has ever happened to me saying that I think it is important to choose major and best known sites that provide these services in order to avoid these kind of scams.
ReplyDeletethe only place i will ever by tickets from is ticketmaster.com or official festival websites because thats where i feel safest. I dont think you can really take risks with the internet as once the money is gone that's it, and u dont have a face to blame. plus they can easily get ur banking details.
ReplyDeleteI thought 'just tick it' was a great example to show people about internet scams without being boring. it was extremely engaging and direct to the point
thanks guys!
ReplyDeleteI buy a lot of tickets online and have never been scammed before. I guess it's because if I really don't know the website well, or even if it just doesn't look well designed I wont go through with the purchase.
ReplyDeleteI have before searched Google for any reviews or stories that might reveal if the website is legitimate. Find a page that helps to determine if it is or not would be very helpful.
It would definitely be popular with people who have been scammed before. Maybe it would be a good idea to raise awareness of ticket scamming to people who haven't yet been a victim to cut the problem off before it happens.
Seeing as I'm a second year PR student at Solent, I would be very grateful if you would follow my PR blog at http://2plus2pr.blogspot.com/
Thanks